![]() ![]() The addition of Beautycounter may generate buzz to draw consumers, but could put Sephora’s existing assortment under the microscope and bring scrutiny for its association with the controversial direct-sales model.īeautycounter states its mission is a “future where all beauty is clean beauty.” It bans ingredients like synthetic fragrances from its products that are allowed at Sephora. Since Sephora debuted its Clean at Sephora seal in 2018, it’s cultivated a wide stable of brands in its clean beauty category such as Aether Beauty, Ren, Farmacy, Drunk Elephant, Briogeo, First Aid Beauty, Goop and Herbivore. ![]() According to an Ulta survey 1,700 consumers conducted in April of last year, 90% of gen Z shoppers intend to buy clean beauty products in the next year.īoth strategies carry risks for the brands and retailers involved. The two initiatives illustrate different strategies retailers can pursue to elevate their profile in a clean beauty segment that remains small ( The NPD Group estimates its share in prestige beauty at 15%), but increasing-and poised to increase further-as younger shoppers commit more of their beauty spending to clean options. The latter is partnering with retailer Credo on endcaps featuring eight brands, including One Love Organics, Innersense Organic Beauty and a sunscreen collaboration with EleVen by Venus Williams, in 100 locations and a dedicated landing page on its e-commerce platform scheduled for the fall. The former is launching 11 products from the direct-sales brand Beautycounter online on July 7 before they arrive at stores in August. Complete terms and redemption instructions available on Scent Certificate inside the kit.Ĭertificate redeems for one of the following:Ġ.34 oz/ 10 mL CLEAN RESERVE Skin, $28 ValueĠ.34 oz/ 10 mL Ellis Brooklyn BEE, $30 ValueĠ.34 oz/ 10 mL Maison Margiela ‘REPLICA’ By the Fireplace, $32 ValueĠ.34 oz/ 10 mL Valentino Voce Viva Intensa, $? I don't see this listed on Sephora's site.Ġ.34 oz/ 10 mL Viktor&Rolf Ruby Orchid, $33 ValueĠ.04 oz/ 1.2 mL Maison Margiela ‘REPLICA’ By the Fireplaceĭo any of you have experience with any of these scents? I'd love any reviews anyone could provide.Last week, both Sephora and Ulta Beauty revealed major clean beauty initiatives. The Sephora Favorites Kit, the Scent Certificate, and any product received with the Scent Certificate are FINAL SALE and may not be returned or exchanged for cash, credit, or otherwise. Unfortunately, we are unable to accept redemptions at Sephora inside JCPenney stores, Kohl’s stores, or Sephora Canada stores. Sephora store or on to receive one of the eligible products listed below. You may redeem your Scent Certificate at any U.S. #SEPHORA CLEAN ME UP SET FULL SIZE#Sephora store and online* to redeem for a full size of your favorite featured fragrance at no extra cost. When you’re done trying the perfumes, choose your favorite, and then take the included scent certificate to any U.S. ![]() These scents range from warm florals to warm and sweet gourmands that you’ll love for the fall. This the perfect fall perfume sampler, featuring some of Sephora’s bestselling fragrances. ![]()
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